Creating New Launchers in GNOME 3

GNOME Shell, the core user interface for the GNOME 3 desktop environment, has done away with a lot of the customization and management tools in favor of a refined, developer-curated experience. I appreciate the change from GNOME 2 and I find the new user interface is very appealing, but I do miss the many of the tweaks and customizations that I was able to add in previous versions. One piece I find sorely lacking is the ability to create custom lauchers through the UI. Despite having removed the "Create Launcher" one can still create new launchers using the command line: